The Artists AI Stole From Will Never Get Paid Back.
We scraped a generation of working illustrators into a training set. There is no compensation plan. There never was.
by The Editors
Let's start with the part everyone agrees on. Generative image models were trained on enormous archives of pictures pulled off the internet. A lot of those pictures were made by working artists. Almost none of those artists agreed to it. Almost none were paid. Almost none were asked.
That isn't conspiracy. That's the public record. The companies that built the models have said it themselves, in court filings, in interviews, in carefully-worded blog posts that use the word "publicly available" the way a teenager uses "I was just borrowing it."
The pitch
The pitch the model companies make goes like this: training on copyrighted work is "transformative." The model doesn't store the images, it learns from them. It's no different from a human studying the masters. The end product is something new.
I want to grant them the most generous version of that argument and still tell you why it's garbage.
Yes — a human studying the masters is fine. Yes — looking at a thousand illustrations and absorbing them into your own style is fine. Yes — even imitating, in the privacy of your own sketchbook, is fine.
What is not fine is doing all of that at industrial scale, selling the resulting system to millions of people, and undercutting the working rates of the exact artists whose work you ingested. The difference between a student and a model isn't the act. It's the throughput. It's the business model. It's the fact that you took someone's livelihood and turned it into a $20-a-month subscription.
"Transformative" is a doctrine designed for collage artists and parody albums, not for a system designed to replace its training set.
The compensation plan that isn't
Every few months a company makes a noise about a "creator fund" or a "licensing program" or a "credit system." Read the fine print. The fine print is almost always: artists who opt in to be trained on going forward get a small share of a small pool. The artists already trained on — the ones whose work built the model in the first place — get nothing.
There is no plan to pay them. There never was. The math doesn't work. The companies cannot afford to retroactively license the work they already used, because if they did, the valuation falls apart. So they don't. And we, the people using the models, mostly look away because the output is fun and the friction of not using it is high.
What I think about every time I generate an image
There is a working illustrator out there who spent fifteen years developing a recognizable style. They posted samples online because that's how you get hired in this industry. Their style is now a slider in a piece of software. The software costs less per month than a single commission from them used to cost.
That isn't disruption. Disruption implies that something better, cheaper, or more useful displaced something old. This isn't that. This is appropriation at scale, dressed up in the language of innovation.
What I'm doing
I'm commissioning more, not less. When I need an illustration for a piece, I pay an actual illustrator. It's slower. It's more expensive. The result is also better and it doesn't make me feel like I'm participating in a quiet, polite, well-funded theft.
I'm also buying prints. Buying books. Buying the physical objects that put money directly in an artist's pocket. None of that fixes the problem. The artists whose work trained the first generation of these models will not be made whole. That ship sailed.
But I can refuse to keep loading the next one.
One small action
This week, find an illustrator you like on a real portfolio site — not a marketplace, an actual personal site with their name on the domain. Buy something. A print, a zine, a sticker, a commission. Tell them you found their work and you wanted to pay for it. It will not undo what was already done. It might help the next person not get scraped into a slider.
It's the least we owe them.
