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The AI Isn't the Product. You Are.

They say you're 'training the model,' but the truth is much darker: the AI is training itself on you, building the perfect product to sell—your own predictable mind.

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© P2R Collective 2026
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''' We've all heard the old Silicon Valley saying: "If you're not paying for the product, you are the product." It was our first, bitter taste of how the "free" internet actually worked. Our clicks, our likes, our vacation photos—they were all just chum in the water, bait for the real customers: advertisers who wanted to know what we'd buy next.

It was a raw deal, but at least we understood the transaction. They get our data, we get to see baby pictures and argue about politics.

But with the explosion of generative AI, that old saying isn

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